Everyday our media houses clamor with pieces of information — some large, some exacerbated, some magnified.

  • Dereliction of duty
  • A political impasse
  • An actors infidelity
  • Sordid pictures of bribe and crime
  • Puerile excuses made by government officials

Reactions are plenty. We read about vitriolic outbursts, men and women flailing helplessly, Callous comments and ofcourse, profanity blasphemous.

Have we ever thought about the life span of these reactions?

The span of these reactions is like an ephemeral existence in which there is neither coincidence nor possibility that every one of us have decided to sleep over this ‘news’ we read and…


Think about your day — you either consume a bunch of items or work towards selling some items. Your decision to buy is influenced by a quick mapping of the value of an item, affordability. (We will talk about value shortly). Your inexorable efforts to sell depend on how you can convince your audience that they absolutely need something.

In this buy and sell game, there is no interlude.

You are selling/ buying a product

You are selling/ buying a service

You are selling/ buying yourself (the value that you add/ potentially add)

Does it sound like a vigilante process…


The pernicious effects of mass media has left us thinking that the world is made up of Gordian knots

  • Are electric cars the new future?
  • Bangkok’s BTS skytrain
  • Paleomagnetism
  • Biological Anthropology
  • The challenge of building a new Brazil
  • The world’s fastest growing displacement crisis in Burkina Faso
  • Syria wars
  • Christopher Nolan’s new movie!

Every seemingly large problem out there is a consortium of a bunch of smaller problems, glued together and cemented in hidden layers.

“Boil things down to their fundamental truths and reason up from there, as opposed to reasoning by analogy.” — Elon Musk

A simple three pronged…

Shruthi Rajaram

Perspectives, sometimes we are right. What’s in stake? Just pen it down and write!

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